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Campaign Advertising and American Democracy /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
2007, c2008.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Campaign advertising : the whipping boy of American politics
- Campaign ads as information supplements : a spillover theory of advertising effects
- Measuring exposure to campaign ads
- Tracking the volume and content of political advertising
- What, when, and where : making sense of campaign advertising
- What did they know and when did they know it?
- Campaign advertising and voter attitudes toward the political process
- Campaign advertising and citizen participation
- Advertising tone and political engagement
- Campaign advertising and American democracy
- Appendix A: Assessing the validity of the CMAG tracking data
- Appendix B: Assessing the reliability of the CMAG storyboard coding
- Appendix C: Data set and variables
- Appendix D: Wisconsin advertising project coding sheet for 2000 ads
- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.