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A New Brand of Business : Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
2010.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- A new era of business
- An unlikely leader
- What was commercial research?
- Winning over the skeptics
- Barbarians, farmers, and consumers
- Readers as consumers
- Chasing the consumer, protecting the company
- The legacy of commercial research.