Securing the MRAP : Lessons Learned in Marketing and Military Procurement /

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"Dwight D. Eisenhower once quipped, "You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics." Military acquisition and procurement-that is, how a nation manages investments, technologies, programs, and suppor...

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Detalles Bibliográficos
Autor principal: Hasik, James M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: College Station : Texas A & M University Press, [2021]
Edición:First edition.
Colección:Book collections on Project MUSE.
Temas:
Armored vehicles, Military.
Engins blindes > États-Unis.
Armored vehicles, Military > United States.
United States.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title
  • Copyright
  • Dedication
  • Contents
  • Preface
  • Acknowledgments
  • Chapter One. Introduction: Disruptive Threat, Disruptive Solution
  • Chapter Two. On Military, Political, and Industrial Adaptation
  • Chapter Three. On Marketing to the Military
  • Chapter Four. Insurgents and Industrialists: 1972-2004
  • Chapter Five. Mavericks and Marketers: 2005-2006
  • Chapter Six. Politicians and Logisticians: 2007-2008
  • Chapter Seven. Solutions and Institutions: 2009-2019
  • Chapter Eight. Conclusions: On Defeating the Next Improvised Explosive Device
  • Glossary
  • Notes

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