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140125s2014 nju o 00 0 eng d |
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|a 9780813564531
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|z 0813564530
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|a MdBmJHUP
|c MdBmJHUP
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1 |
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|a Mann, Denise,
|e author.
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245 |
1 |
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|a Wired TV :
|b Laboring Over an Interactive Future /
|c edited by Denise Mann.
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|a Piscataway :
|b Rutgers University Press,
|c 2014.
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|a Baltimore, Md. :
|b Project MUSE,
|c 0000
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|c ©2014.
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|a 1 online resource (296 pages).
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Title page; Copyright; Contents; Acknowledgments; Introduction: When television and new media work worlds collide -- Denise Mann; 1. Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity -- Derek Johnson; 2. In the game: the creative and textual constraints of licensed video games -- Jonathan Gray; 3. Going pro: gendered responses to the incorporation of fan labor as user-genereated content -- Will Brooker; 4. Labor of love: charting the L word -- Julie Levin Russo.
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|a 5. The labor behind the lost ARG: WGA's tentative foothold in the digital age -- Denise Mann 6. Post-network reflexivity: viral marketing and labor management -- John T. Caldwell; 7. Fan creep: why brands suddenly need ""fans"" -- Robert V. Kozinets; 8. Outsourcing the office -- M.J. Clarke; 9. Convergent ethnicity and the Neo-Platoon show: recombining difference in the post-network era -- Vincent Brook; 10. Translating telenovelas in a neo-network era: finding an online home for mynetwork soaps -- Katynka Z. Martinez.
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|a 11. The reign of the "Mothership": transmedia's past, present, and possible futures -- Henry Jenkins notes on contributors; Index.
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|a Wired TV looks at the post-network television industry's experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks' sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity.
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546 |
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|a English.
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588 |
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|a Description based on print version record.
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650 |
|
7 |
|a Television broadcasting.
|2 fast
|0 (OCoLC)fst01146714
|
650 |
|
7 |
|a Social media.
|2 fast
|0 (OCoLC)fst01741098
|
650 |
|
7 |
|a Mass media.
|2 fast
|0 (OCoLC)fst01011219
|
650 |
|
7 |
|a Interactive television.
|2 fast
|0 (OCoLC)fst00976009
|
650 |
|
7 |
|a PERFORMING ARTS
|x Business Aspects.
|2 bisacsh
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650 |
|
7 |
|a TECHNOLOGY & ENGINEERING
|x Telecommunications.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industries
|x Media & Communications.
|2 bisacsh
|
650 |
|
6 |
|a Medias sociaux
|z États-Unis.
|
650 |
|
6 |
|a Television interactive
|z États-Unis.
|
650 |
|
6 |
|a Television
|z États-Unis.
|
650 |
|
0 |
|a Mass media
|z United States.
|
650 |
|
0 |
|a Social media
|z United States.
|
650 |
|
0 |
|a Interactive television
|z United States.
|
650 |
|
0 |
|a Television broadcasting
|z United States.
|
651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
655 |
|
7 |
|a Electronic books.
|2 local
|
700 |
1 |
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|a Jenkins, Henry,
|d 1958-
|
700 |
1 |
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|a Martínez, Katynka Z.
|
700 |
1 |
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|a Brook, Vincent,
|d 1946-
|
700 |
1 |
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|a Clarke, M. J.
|q (Michael Jordan),
|d 1979-
|
700 |
1 |
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|a Kozinets, Robert V.
|
700 |
1 |
|
|a Caldwell, John T.
|
700 |
1 |
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|a Mann, Denise,
|e editor.
|
700 |
1 |
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|a Russo, Julie Levin.
|
700 |
1 |
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|a Brooker, Will.
|
700 |
1 |
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|a Gray, Jonathan.
|
700 |
1 |
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|a Johnson, Derek,
|d 1979-
|
710 |
2 |
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|a Project Muse.
|e distributor
|
830 |
|
0 |
|a Book collections on Project MUSE.
|
856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/95652/
|
945 |
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|a Project MUSE - Custom Collection
|