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Jewish Mad Men : Advertising and the Design of the American Jewish Experience

"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men,...

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Detalles Bibliográficos
Autor principal: Steinberg, Kerri P., 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick : Rutgers University Press, 2015.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Title
  • Copyright
  • Dedication
  • Contents
  • List of Illustrations
  • Acknowledgments
  • Introduction: More than Advertising
  • 1 Portrait of American Jewish Life
  • 2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation
  • 3 Manischewitz and Maxwell House: The M & M of Jewish Advertising
  • 4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising
  • 5 Matchmaker, Matchmaker: JDating in the Digital Age
  • Conclusion: More than a Mirror
  • Notes
  • Bibliography
  • Index