Preventing Crises at Your University : The Playbook for Protecting Your Institution's Reputation /

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"Unlike almost any other sector of the economy, in higher education, an institution's value lies not in any one or more products or services but in an intangible asset commonly referred to as its "reputation." The goal of this book is to explore concepts around reputation and rep...

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Detalles Bibliográficos
Autor principal: Barker, Simon, 1969- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore : Johns Hopkins University Press, 2021.
Colección:Book collections on Project MUSE.
Temas:
Universities and colleges > Ratings and rankings.
Schools > Risk management.
Reputation.
Educational leadership.
Educational indicators.
Schools > Risk management > United States.
Educational leadership > United States.
Educational indicators > United States.
Universities and colleges > Ratings and rankings > United States.
United States.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:"Unlike almost any other sector of the economy, in higher education, an institution's value lies not in any one or more products or services but in an intangible asset commonly referred to as its "reputation." The goal of this book is to explore concepts around reputation and reputational risk so that university leaders will understand how to build and protect reputation in an age in which insufficient attention to what these concepts mean can undermine an institution's value"--
Descripción Física:1 online resource (192 pages): illustrations (black and white) ;
ISBN:9781421442686

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