Profits before People? : Ethical Standards and the Marketing of Prescription Drugs /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weber, Leonard J., 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington : Indiana University Press, 2006.
Colección:Book collections on Project MUSE.
Temas:
Pharmaceutical Preparations > United States.
Marketing > ethics > United States.
Drug Industry > economics > United States.
Drug Industry > ethics > United States.
Marketing > Moral and ethical aspects > United States.
Pharmaceutical industry > Moral and ethical aspects > United States.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Ethics and for-profit business
  • The pharmaceutical industry and its stakeholders
  • Drug companies and healthcare professionals : the ethics agenda
  • Medical professionalism and scientific integrity
  • The industry's code : not good enough
  • Drug samples : the most important gifts
  • Marketing is not objective education
  • Medical education : industry at arm's length
  • Clinical research and the limits of commercial interests
  • Citizens and consumers
  • Direct-to-consumer advertising : conflicting interests
  • Direct-to-consumer advertising : better is better.

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