Tabla de Contenidos:
  • Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
  • The dynamics of collaboration and community input in the media campaign
  • The campaign against secondhand smoke: family, ethical subjects, and the social body
  • Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
  • France: unexceptional exceptionalism?
  • Japan: in the shadow of colonialism and Japan tobacco.