The Social Media Gospel : Sharing the Good News in New Ways, Second Edition /

Détails bibliographiques
Auteur principal: Gould, Meredith, 1951- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Collegeville, Minnesota : Liturgical Press, [2015]
Édition:Second edition.
Collection:Book collections on Project MUSE.
Sujets:
Social media.
Communication > Religious aspects > Christianity.
Electronic books.
Accès en ligne:Texto completo
Table des matières:
  • Section I. Frameworks for understanding. Defining social media
  • Thinking theologically
  • Thinking generationally
  • Learning styles
  • Personality types
  • Virtual community is real community
  • Section II. Choosing social media. Developing strategy
  • Crafting tactics
  • Participants and participation
  • Curating and creating content
  • Print is not dead: its' being transfigured
  • Bridging the digital divide
  • Reaching out to special populations
  • Social media durability
  • Why choose blogging
  • Why choose Facebook
  • Why choose LinkedIn
  • Why choose Pinterest
  • Why choose Instagram
  • Why choose Twitter
  • Why choose YouTube
  • Why choose Snapchat
  • Section III. Making social media work. Integrating social media
  • Managing social media on multiple platforms
  • A bit of how-to about tweetchats
  • Jargon alert
  • A bit of how-to about writing online content
  • Managing online conflict
  • Social media burnout
  • Best practices for digital ministry
  • Appendix A. Strategic and tactical choices
  • Appendix B. Yes, you need a social media policy
  • Appendix C. The communications audit
  • Appendix D. DIY digital audit
  • Appendix E. Some boilerplate to use or tweak (you're welcome)
  • Appendix F. Church social media positions.

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