The Social Media Gospel : Sharing the Good News in New Ways, Second Edition /
Auteur principal: | |
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Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Collegeville, Minnesota :
Liturgical Press,
[2015]
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Édition: | Second edition. |
Collection: | Book collections on Project MUSE.
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Sujets: | |
Accès en ligne: | Texto completo |
Table des matières:
- Section I. Frameworks for understanding. Defining social media
- Thinking theologically
- Thinking generationally
- Learning styles
- Personality types
- Virtual community is real community
- Section II. Choosing social media. Developing strategy
- Crafting tactics
- Participants and participation
- Curating and creating content
- Print is not dead: its' being transfigured
- Bridging the digital divide
- Reaching out to special populations
- Social media durability
- Why choose blogging
- Why choose Facebook
- Why choose LinkedIn
- Why choose Pinterest
- Why choose Instagram
- Why choose Twitter
- Why choose YouTube
- Why choose Snapchat
- Section III. Making social media work. Integrating social media
- Managing social media on multiple platforms
- A bit of how-to about tweetchats
- Jargon alert
- A bit of how-to about writing online content
- Managing online conflict
- Social media burnout
- Best practices for digital ministry
- Appendix A. Strategic and tactical choices
- Appendix B. Yes, you need a social media policy
- Appendix C. The communications audit
- Appendix D. DIY digital audit
- Appendix E. Some boilerplate to use or tweak (you're welcome)
- Appendix F. Church social media positions.