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Garlic Capital of the World : Gilroy, Garlic, and the Making of a Festive Foodscape /
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfull...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Jackson :
University Press of Mississippi,
2009.
|
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | musev2_86248 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905052840.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 090330s2009 msu o 00 0 eng d | ||
| 020 | |a 9781604733334 | ||
| 020 | |z 9781604731200 | ||
| 020 | |z 1604731206 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Adema, Pauline. | |
| 245 | 1 | 0 | |a Garlic Capital of the World : |b Gilroy, Garlic, and the Making of a Festive Foodscape / |c Pauline Adema. |
| 264 | 1 | |a Jackson : |b University Press of Mississippi, |c 2009. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 0000 | |
| 264 | 4 | |c ©2009. | |
| 300 | |a 1 online resource (192 pages): |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Making a foodscape : Gilroy and the iconization of garlic -- The festivalization of garlic : creating and celebrating community in Gilroy -- From foreign to fad : garlic's twentieth-century transition -- Garlic galore : festival inversion, subversion, and the enactment of labor relations -- Place branding and selling place : creating and marketing identity capital -- "This little piggy went to PigFest-- " : the paradox of PigFest -- Festive foodscapes : food symbolization and place making. | |
| 520 | |a According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Fra. | ||
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Manners and customs. |2 fast |0 (OCoLC)fst01007815 | |
| 650 | 7 | |a Food habits. |2 fast |0 (OCoLC)fst00930807 | |
| 650 | 7 | |a Folk festivals. |2 fast |0 (OCoLC)fst00928877 | |
| 650 | 7 | |a SOCIAL SCIENCE |x Folklore & Mythology. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Customs & Traditions. |2 bisacsh | |
| 650 | 0 | |a Folk festivals |z California |z Gilroy. | |
| 650 | 0 | |a Garlic |x Social aspects |z California |z Gilroy. | |
| 650 | 0 | |a Food habits |z California |z Gilroy. | |
| 651 | 7 | |a California |z Gilroy. |2 fast |0 (OCoLC)fst01215510 | |
| 651 | 0 | |a Gilroy (Calif.) |x Social life and customs. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/86248/ |
| 945 | |a Project MUSE - Custom Collection | ||