Marketing to Moviegoers : A Handbook of Strategies and Tactics, Second Edition /

"While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In this second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies...

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Detalles Bibliográficos
Autor principal: Marich, Robert
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Carbondale : Southern Illinois University Press, 2009.
Edición:2nd ed.
Colección:Book collections on Project MUSE.
Temas:
Motion pictures.
Motion pictures > Marketing.
Filmverleih.
Werbung.
Marketing.
Film.
Merchandising.
Filmwerbung.
Film > Marketing > USA.
Motion pictures > Distribution.
Distribution des films.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Creative strategy
  • Market research
  • Paid media advertising
  • Promotional tie-ins and product placement
  • Licensed merchandise
  • Publicity
  • Distribution to theaters
  • Exhibition
  • Major studios
  • Independent distributors
  • Foreign-language films
  • Prints and advertising funds.

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