Marketing to Moviegoers : A Handbook of Strategies and Tactics, Second Edition /

"While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In this second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies...

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Detalles Bibliográficos
Autor principal: Marich, Robert
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Carbondale : Southern Illinois University Press, 2009.
Edición:2nd ed.
Colección:Book collections on Project MUSE.
Temas:
Motion pictures.
Motion pictures > Marketing.
Filmverleih.
Werbung.
Marketing.
Film.
Merchandising.
Filmwerbung.
Film > Marketing > USA.
Motion pictures > Distribution.
Distribution des films.
Electronic books.
Acceso en línea:Texto completo

MARC

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245 1 0 |a Marketing to Moviegoers :   |b A Handbook of Strategies and Tactics, Second Edition /   |c Robert Marich. 
250 |a 2nd ed. 
264 1 |a Carbondale :  |b Southern Illinois University Press,  |c 2009. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 0000 
264 4 |c ©2009. 
300 |a 1 online resource (336 pages):   |b illustrations ; 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. 
520 1 |a "While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In this second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. Packed with real life examples and useful data, this new edition blends practical, up-to-date information with theory to clearly explain all aspects of promoting motion pictures." "Marketing to Moviegoers covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information - including the historical background of the business, sample market research documents and advertising budgets, as well as comments from successful industry insiders - and offers intriguing insight into the strategies of modern promotion."--BOOK JACKET. 
588 |a Description based on print version record. 
650 7 |a Motion pictures.  |2 sears 
650 7 |a Motion pictures  |x Marketing.  |2 sears 
650 7 |a Filmverleih.  |2 idszbz 
650 7 |a Werbung.  |2 idszbz 
650 7 |a Marketing.  |2 idszbz 
650 7 |a Film.  |2 idszbz 
650 7 |a Merchandising.  |2 idszbz 
650 7 |a Filmwerbung.  |2 idszbz 
650 7 |a Film  |x Marketing  |z USA.  |2 idsbb 
650 7 |a Motion pictures  |x Marketing.  |2 fast  |0 (OCoLC)fst01027343 
650 7 |a Motion pictures  |x Distribution.  |2 fast  |0 (OCoLC)fst01027315 
650 6 |a Distribution des films. 
650 0 |a Motion pictures  |x Distribution. 
650 0 |a Motion pictures  |x Marketing. 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/86119/ 
945 |a Project MUSE - Custom Collection 

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