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Jimmy Carter and the Birth of the Marathon Media Campaign /
"With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baton Rouge :
Louisiana State University Press,
[2020]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: Time's "Miracle" Man
- Introducing Jimmy Who: (De)Constructing Showbiz Politics
- Post-Reform Blueprint for the Marathon Campaign
- Rockin', Down-Home, Grassroots Media Campaign and the (In)visible Primaries
- Man to Beat: Antiestablishment Underdog Exploits Horse Race Bias
- Front-Running Dark Horse Encounters Resistance
- Party Redeemer Choreographs Made-for-Television "Love-In"
- The Battle to Control the New South Nominee's Narrative
- Lusting in My Heart for Jack Kennedy and Bob Woodward
- Contesting Opponents, Debating the Future, and Resisting Malaise
- Conclusion: The President versus the News Media-Who'll Win?
- Epilogue: From "Lust in My Heart" to "Grab 'em by the Pussy."