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960410s1996 wiu o 00 0 eng d |
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|z 96008273
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|a 9780299152536
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|z 9780299152543
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|z 9780299152505
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|a n-us---
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|a HF5813.U6
|b P68 1996
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| 082 |
0 |
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|a 659.1
|2 20
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| 100 |
1 |
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|a Preston, Ivan L.,
|d 1931-
|
| 245 |
1 |
4 |
|a The Great American Blow-Up :
|b Puffery in Advertising and Selling /
|c Ivan L. Preston.
|
| 250 |
|
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|a Rev. ed.
|
| 264 |
|
1 |
|a Madison, Wis. :
|b University of Wisconsin Press,
|c 1996.
|
| 264 |
|
3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2012
|
| 264 |
|
4 |
|c ©1996.
|
| 300 |
|
|
|a 1 online resource (251 pages).
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (p. 197-227) and index.
|
| 588 |
|
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Advertising laws
|z United States.
|
| 650 |
|
0 |
|a Selling.
|
| 650 |
|
0 |
|a Advertising
|z United States.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a Project Muse.
|e distributor
|
| 830 |
|
0 |
|a Book collections on Project MUSE.
|
| 856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/8451/
|
| 945 |
|
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|a Project MUSE - Custom Collection
|
| 945 |
|
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|a Project MUSE - Archive Complete Foundation
|
| 945 |
|
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|a Project MUSE - Archive Political Science and Policy Studies Foundation
|
