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Fighting Visibility : Sports Media and Female Athletes in the UFC /

"Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surround...

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Detalles Bibliográficos
Autor principal: McClearen, Jennifer (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana, Chicago : University of Illinois Press, 2021.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a McClearen, Jennifer,  |e author. 
245 1 0 |a Fighting Visibility :   |b Sports Media and Female Athletes in the UFC /   |c Jennifer McClearen. 
264 1 |a Urbana, Chicago :  |b University of Illinois Press,  |c 2021. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2021 
264 4 |c ©2021. 
300 |a 1 online resource (230 pages). 
336 |a text  |b txt  |2 rdacontent 
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490 0 |a Studies in sports media 
505 0 |a Introduction: Visibility and difference in the UFC -- Developing a millennial sports media brand -- Affect and the Rousey effect -- Gendering the American Dream -- The labor of visibility on social media -- The fight for labor equity -- Coda: On love and violence. 
520 |a "Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference-whether gender, racial, ethnic, or sexual-to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand-and the ways women paid the price for success"--  |c Provided by publisher. 
588 |a Description based on print version record. 
650 7 |a Women martial artists.  |2 fast  |0 (OCoLC)fst01178128 
650 7 |a Women in popular culture.  |2 fast  |0 (OCoLC)fst01177953 
650 7 |a Women in mass media.  |2 fast  |0 (OCoLC)fst01177920 
650 7 |a Mixed martial arts.  |2 fast  |0 (OCoLC)fst01741903 
650 7 |a Mass media and women.  |2 fast  |0 (OCoLC)fst01011380 
650 7 |a Mass media and sports.  |2 fast  |0 (OCoLC)fst01011368 
650 7 |a Feminism and sports.  |2 fast  |0 (OCoLC)fst00922746 
650 7 |a Discrimination in sports.  |2 fast  |0 (OCoLC)fst00895130 
650 0 |a Women in popular culture  |y 20th century. 
650 0 |a Discrimination in sports. 
650 0 |a Feminism and sports. 
650 0 |a Mixed martial arts. 
650 0 |a Women martial artists. 
650 0 |a Mass media and women. 
650 0 |a Women in mass media. 
650 0 |a Mass media and sports. 
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945 |a Project MUSE - 2021 Complete 
945 |a Project MUSE - 2021 Science, Technology and Media