Buying into Change : Mass Consumption, Dictatorship, and Democratization in Franco's Spain, 1939-1982 /
"Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s"--
Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Lincoln :
University of Nebraska Press,
[2021]
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Colección: | Book collections on Project MUSE.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction
- World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957
- Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956
- (Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years
- "You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain
- "On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975.