Buying into Change : Mass Consumption, Dictatorship, and Democratization in Franco's Spain, 1939-1982 /

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"Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s"--

Detalles Bibliográficos
Autor principal: Gómez del Moral, Alejandro J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lincoln : University of Nebraska Press, [2021]
Colección:Book collections on Project MUSE.
Temas:
Democratization
Consumption (Economics) > Social aspects
Consumers
Democratization > Spain > History > 20th century.
Consumers > Spain > History > 20th century.
Consumption (Economics) > Social aspects > Spain > History > 20th century.
Spain
Spain > Politics ans governemnt > 1975-1982.
Spain > Politics ans governemnt > 1939-1975.
History
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957
  • Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956
  • (Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years
  • "You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain
  • "On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975.

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