Rhetoric, Inc. : Ford's Filmmaking and the Rise of Corporatism /

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"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"--

Detalles Bibliográficos
Autor principal: Johnson, Timothy (Timothy S.), 1984- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: University Park, Pennsylvania : The Pennsylvania State University Press, [2020]
Colección:Book collections on Project MUSE.
Temas:
Ford Motor Company.
Ford Motor Company > In motion pictures > History.
Motion pictures.
Corporate state.
Automobile industry and trade > Social aspects.
Corporate state > United States > History.
Rhetoric > Economic aspects > United States > History.
Automobile industry and trade > Social aspects > United States > History.
Industrial films > Social aspects > United States > History.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Spreading the industrial aesthetic in Ford's educations films
  • Ford's montage films and the formation of a "rhetorical economy"
  • Ford's cinematic production of economic space
  • Spectacle and spectatorship in Ford's World's Fair films
  • War, industrial globalization, and the managerial gaze.

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