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On Curiosity : The Art of Market Seduction /

What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from o...

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Detalles Bibliográficos
Otros Autores: Macknight, Vicki
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Manchester : Mattering Press, 2016
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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035 |a (OCoLC)1006344001 
040 |a MdBmJHUP  |c MdBmJHUP 
245 0 0 |a On Curiosity :   |b The Art of Market Seduction /   |c Franck Cochoy ; translated by Jaciara T. Lira 
264 1 |a Manchester :  |b Mattering Press,  |c 2016 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2021 
264 4 |c ©2016 
300 |a 1 online resource (256 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Originally published as: De la curiosite: L'art de la seduction marchande 
505 0 |a 1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity. -- 2. Bluebeard: Towards the Marketisation of Curiosity. -- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors. -- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix . -- 5. 'Closer' Door-closer Closer 
506 0 |a Open Access  |f Unrestricted online access  |2 star 
520 8 |a What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies ... In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least! 
588 |a Description based on print version record. 
650 7 |a Marketing  |2 fast  |0 (OCoLC)fst01010167 
650 7 |a Economics  |x Sociological aspects  |2 fast  |0 (OCoLC)fst00902213 
650 7 |a Curiosity  |2 fast  |0 (OCoLC)fst00885290 
650 7 |a Consumer behavior  |2 fast  |0 (OCoLC)fst00876238 
650 7 |a Ökonomische Anthropologie  |2 gnd 
650 7 |a Wirtschaftssoziologie  |2 gnd 
650 7 |a Konsumsoziologie  |2 gnd 
650 7 |a Sozialpsychologie  |2 gnd 
650 7 |a Marktpsychologie  |2 gnd 
650 7 |a Verbraucherverhalten  |2 gnd 
650 7 |a Verführung  |2 gnd 
650 7 |a Neugier  |2 gnd 
650 7 |a Marketingstrategie  |2 gnd 
650 7 |a Marketing  |2 gnd 
650 7 |a Werbung  |2 gnd 
650 0 |a Curiosity. 
650 0 |a Economics  |x Sociological aspects. 
650 0 |a Consumer behavior. 
650 0 |a Marketing. 
655 7 |a Electronic books.   |2 local 
700 1 |a Macknight, Vicki 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/81378/