Engaging Diverse Communities : A Guide to Museum Public Relations /

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"As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations...

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Detalles Bibliográficos
Autor principal: Johnson, Melissa A., 1954- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amherst : University of Massachusetts Press, [2020]
Colección:Book collections on Project MUSE.
Temas:
Museums > Public relations.
Museums and minorities.
Museums and community.
Communication in museums.
Museums and community > United States.
Museums and minorities > United States.
Communication in museums > United States.
Museums > Public relations > United States.
United States.
Electronic books.
Acceso en línea:Texto completo

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