How to Market a University : Building Value in a Competitive Environment /
"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--
Autor principal: | |
---|---|
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Baltimore :
Johns Hopkins University Press,
[2021]
|
Colección: | Book collections on Project MUSE.
|
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | "This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"-- |
---|---|
Descripción Física: | 1 online resource (256 pages). |
ISBN: | 9781421440354 |