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Our Master's Voice : Advertising /
""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bethlehem :
mediastudies.press,
2020.
|
| Edición: | Public domain edition. |
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rorty, James, |d 1890- |e author. | |
| 245 | 1 | 0 | |a Our Master's Voice : |b Advertising / |c James Rorty, Jefferson Pooley. |
| 250 | |a Public domain edition. | ||
| 264 | 1 | |a Bethlehem : |b mediastudies.press, |c 2020. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©2020. | |
| 300 | |a 1 online resource (318 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 506 | 0 | |a Open Access |f Unrestricted online access |2 star | |
| 520 | |a ""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Pooley, Jefferson, |d 1976- |e other. | |
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| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/80832/ |