Marketing Analytics : Essential Tools for Data-Driven Decisions /

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"A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer...

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Detalles Bibliográficos
Autores principales: Venkatesan, Rajkumar (Autor), Wilcox, Ronald T. (Autor), Farris, Paul W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Colección:Book collections on Project MUSE.
Temas:
Marketing > Statistical methods
Marketing research
Marketing > Management
Marketing research.
Marketing > Statistical methods.
Marketing > Management.
Electronic books.
Acceso en línea:Texto completo

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