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Beer and Racism : How Beer Became White, Why It Matters, and the Movements to Change It /
Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumpt...
| Autores principales: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bristol, UK :
Bristol University Press,
2020.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front cover
- Half-title
- Title page
- Copyright information
- Dedication
- Contents
- About the Authors
- Acknowledgments
- Foreword
- Series Editor Preface
- 1 Brewing Up Race
- The whiteness of craft beer in the US
- The social object of beer
- The quest for answers: racism, whiteness, production, and resistance
- Race and the founding of the US
- Racial ideology and the boundaries of Americanity: whiteness, white space, and belonging
- Production of (beer as) culture
- Critical diversity and brewing
- Contemporary patterns of beer and brewing: critical demographics
- A note on craft
- Methodologies
- Overview of the book
- 2 Racism, Brewing, and Drinking in US History
- American (beer's) origin stories and the making of the American (beer)
- From myth to reality in early America
- 'Punk in drublic': tavern culture and the foundations of the whiteness of beer
- Black tavern owners? The story of Toledo, Ohio
- Race, racism, white domination, temperance, and Prohibition
- 3 The Making of the (White) Craft Beer Industry
- Post-Prohibition
- Three-tier distribution and the consolidation of power
- Wholesale distributors: the (white) face of the three-tier system
- Pathways into the industry
- 4 The Paths to Becoming a Craft Brewer and Craft Beer Consumer
- Getting crafty
- Becoming a craft brewer in the US or following the white brick road
- Homebrewing: the first (white) step
- Education and interests: the credentialing and ideology of brewing
- Apprentices, volunteers, and restaurant workers (Oh my!)
- Becoming a craft beer consumer in the US
- The social networks of craft beer
- College = craft beer
- Access to craft beer scenes and craft beer selections
- Affordability of craft beer as a barrier: 'It's much cheaper than weed!'
- Certain feet were made for walking
- 5 Exposure, Marketing, and Access: Malt Liquor and the Racialization of Taste
- Industry representation
- Bourdieu and Brettanomyces: cultural tastes and social location
- Cultural consumption: you are what they let you drink
- Malt liquor
- Advertising malt liquor in the 1970s and 1980s
- Hip-Hop and malt liquor
- Forty ounce culture
- The decline of malt liquor
- Racism in marketing
- Cultural appropriation
- 6 Gentrification and the Making of Craft Beer White Spaces
- Introduction
- Gentrification in three waves
- Gentrification, craft beer, and tourism
- Space, place, and consumption
- Breweries as white spaces
- 7 #WeAreCraftBeer: Contemporary Movements to Change the Whiteness of Craft Beer
- Introduction
- How beer became white, why it matters, and the movements to change it
- Increasing exposure: bringing the beer to the people
- Minority-owned breweries, Fresh Fest, and creating space
- New narratives, new stories, and new possibilities for craft beer
- Who has the next round?
- Appendix A: Respondents to the Semi-Structured Interviews