Diners, Dudes, and Diets : How Gender and Power Collide in Food Media and Culture /

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"In Diner, dudes, and diets, Emily Contois examines contemporary food culture and a variety of its consumer products to reveal how the food, marketing, and media industries sought to create new markets by catering to men through the idea of 'the dude.' Contois identifies today's...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Contois, Emily J. H. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : University of North Carolina Press, 2020.
Colección:Studies in United States culture.
Book collections on Project MUSE.
Temas:
Men > United States > Social life and customs > 21st century.
Food habits > United States > History > 21st century.
Men in advertising > United States > History > 21st century.
Advertising > Food > United States > History > 21st century.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface: these are the stakes
  • Introduction: gender, consumption, and the Great Recession era of corporate food marketing
  • Crafting dude food media: from advertising to men's cookbooks
  • Creating a dude chef: Food Network's Guy Fieri
  • Producing food for dudes: the masculinization of diet soda & yogurt
  • Marketing diets to dudes: health, bodies & selves on Weight Watchers
  • Conclusion: dude, what happened?

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