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Tuning into Mom : Understanding America's Most Powerful Consumer /
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these compa...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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West Lafayette, Ind. :
Purdue University Press,
2011.
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| Colección: | Book collections on Project MUSE.
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| Acceso en línea: | Texto completo |