The Economics of E-Commerce : A Strategic Guide to Understanding and Designing the Online Marketplace /

Mostrar otras versiones (2)

Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound eco...

Descripción completa

Detalles Bibliográficos
Autor principal: Vulkan, Nir
Otros Autores: Vulkan
Formato: Electrónico eBook
Idioma:Indeterminado
Publicado: [S.l.] : Princeton University Press, 2020.
Colección:Book collections on Project MUSE.
Temas:
Electronic commerce.
BUSINESS & ECONOMICS / Economics / General.
stock markets.
selling agents.
retailers.
protocols.
procurement systems.
personalization.
online auctions.
naïve bidders.
matching process.
marketplaces.
loyalty.
late bidding.
information.
incentives.
game theory.
exchanges.
deadlines.
competition.
bilateral negotiations.
auction design.
alternating offers.
adverse selection.
Vickrey auction.
ShopBots.
English auctions.
Dutch auctions.
Bertrand paradox.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • Acknowledgments
  • Chapter 1. Introduction and Overview
  • Chapter 2. E-commerce and the Tools of Economic Analysis
  • Chapter 3. E-commerce for Consumers
  • Chapter 4. Business-to-business E-commerce
  • Chapter 5. E-commerce and the Principles of Economic Engineering
  • Chapter 6. One-to-one Trading: Direct Negotiations in E-commerce
  • Chapter 7. One-to-many Trading: Online Auctions
  • Chapter 8. Many-to-many Electronic Exchanges
  • Bibliography
  • Index

Ejemplares similares