Buying Reality : Political Ads, Money, and Local Television News /

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From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative tweet set the agenda for the day's news coverage. With the arrival of Bot Farms, microtargeted Facebook ads, and Cambridge...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yanich, Danilo (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Project Muse, 2020
Edición:First edition.
Colección:Donald McGannon Communication Research Center's Everett C. Parker book series.
Book collections on Project MUSE.
Temas:
Local government > United States.
Local elections > United States.
Political campaigns > United States.
Television in politics > United States.
Advertising, Political > United States.
United States > Politics and government.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why local television news matters
  • A brief history of political advertising
  • Research method and market profiles
  • Political ads
  • Political stories
  • The markets
  • The business of news
  • Conclusion : where do we go from here?

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