The Identity Trade : Selling Privacy and Reputation Online /

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"The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our...

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Detalles Bibliográficos
Autor principal: Draper, Nora A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2019]
Colección:Book collections on Project MUSE.
Temas:
Kommerzialisierung
Internet
Datenschutz
Privatsphäre
Privacy.
Internet industry.
Information technology > Social aspects.
Data protection.
Consumer protection.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Technologie de l'information > Aspect social > États-Unis.
Consommateurs > Protection > États-Unis.
Protection de l'information (Informatique) > États-Unis.
Vie privee > États-Unis.
Internet > Industrie > États-Unis.
Information technology > Social aspects > United States.
Consumer protection > United States.
Data protection > United States.
Privacy > United States.
Internet industry > United States.
USA
United States.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: framing the consumer privacy industry
  • Part I. Selling privacy to the masses. The consumer privacy space: building an industry ; Digital privacy goes mainstream: selling an anonymous web ; Opt out for privacy, opt in for value: the introduction of the infomediary
  • Part II. Privacy goes public. Reputation defenders: selling privacy in public ; Reputation promoters: building identity capital online ; The big power of small data: a revolution in privacy
  • Conclusion: optimism or amnesia? Looking forward, looking backward.

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