Gorgeous War : The Branding War between the Third Reich and the United States /

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"Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end...

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Detalles Bibliográficos
Autor principal: Blackmore, Tim 1961- (Autor, Verfasser.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waterloo, Ontario Wilfrid Laurier University Press 2019
Colección:Book collections on Project MUSE.
Temas:
World War (1939-1945)
Propaganda
Militär
Insignien
Nationalsozialismus
Propaganda.
Nazi propaganda.
Armed Forces / Insignia.
World War, 1939-1945 / United States / Propaganda.
Branding (Marketing) / Political aspects / United States / History / 20th century.
Branding (Marketing) / Political aspects / Germany / History / 20th century.
Deutschland
USA
United States.
Germany.
United States / Armed Forces / Insignia / History / 20th century.
Germany / Armed Forces / Insignia / History / 20th century.
Electronic books.
Acceso en línea:Texto completo

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