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Gorgeous War : The Branding War between the Third Reich and the United States /
"Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Waterloo, Ontario
Wilfrid Laurier University Press
2019
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 007 | cr||||||||nn|n | ||
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| 020 | |a 9781771124218 | ||
| 020 | |z 9781771124225 | ||
| 020 | |z 9781771124201 | ||
| 035 | |a (OCoLC)1100587412 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Blackmore, Tim |d 1961- |e Verfasser. |4 aut | |
| 245 | 1 | 0 | |a Gorgeous War : |b The Branding War between the Third Reich and the United States / |c Tim Blackmore. |
| 264 | 1 | |a Waterloo, Ontario |b Wilfrid Laurier University Press |c 2019 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2021 | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (380 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company. Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War. What is the legacy of apparently toxic signs like the swastika? The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment--to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War."--. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Propaganda |2 gnd | |
| 650 | 7 | |a Militär |2 gnd | |
| 650 | 7 | |a Insignien |2 gnd | |
| 650 | 7 | |a Nationalsozialismus |2 gnd | |
| 650 | 7 | |a Propaganda. |2 fast | |
| 650 | 7 | |a Nazi propaganda. |2 fast | |
| 650 | 7 | |a Armed Forces / Insignia. |2 fast | |
| 650 | 4 | |a World War, 1939-1945 / United States / Propaganda. | |
| 650 | 4 | |a Nazi propaganda. | |
| 650 | 4 | |a Branding (Marketing) / Political aspects / United States / History / 20th century. | |
| 650 | 4 | |a Branding (Marketing) / Political aspects / Germany / History / 20th century. | |
| 651 | 7 | |a Deutschland |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 651 | 7 | |a United States. |2 fast | |
| 651 | 7 | |a Germany. |2 fast | |
| 651 | 4 | |a United States / Armed Forces / Insignia / History / 20th century. | |
| 651 | 4 | |a Germany / Armed Forces / Insignia / History / 20th century. | |
| 610 | 1 | 7 | |a World War (1939-1945) |2 fast |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/73060/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2019 Complete Supplement | ||
| 945 | |a Project MUSE - 2019 Film, Theater and Performing Arts Supplement | ||