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191230s2019 mdu o 00 0 eng d |
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|a 9781421437262
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|z 9780801861932
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|z 9781421437255
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|z 9781421437248
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|z 9780801869143
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|a (OCoLC)1135424508
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|a MdBmJHUP
|c MdBmJHUP
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|a Blaszczyk, Regina Lee.
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|a Imagining Consumers :
|b Design and Innovation from Wedgwood to Corning /
|c Regina Lee Blaszczyk.
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264 |
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|a Baltimore, Md. :
|b Johns Hopkins University Press,
|c 2019
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264 |
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3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2020
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264 |
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|c ©2019
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300 |
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|a 1 online resource (408 pages):
|b illustrations, plates
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336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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490 |
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|a Studies in industry and society
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500 |
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|a Originally published as Johns Hopkins Press in 2000.
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|a The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License.
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|a Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
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0 |
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|t Cinderella Stories --
|t China Mania --
|t Beauty for a Dime --
|t Fiesta! --
|t Better Products for Better Homes --
|t Pyrex Pioneers --
|t Easier Living? --
|t Essay on Sources.
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506 |
0 |
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|a Open Access
|f Unrestricted online access
|2 star
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520 |
1 |
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|a "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly
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520 |
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|a In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket
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588 |
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|a Description based on print version record.
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650 |
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7 |
|a Ceramic tableware industry.
|2 fast
|0 (OCoLC)fst00851074
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650 |
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7 |
|a Consumers' preferences.
|2 fast
|0 (OCoLC)fst00876441
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650 |
|
7 |
|a Glassware industry.
|2 fast
|0 (OCoLC)fst00943334
|
650 |
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6 |
|a Vaisselle de ceramique
|x Industrie
|z États-Unis
|x Histoire.
|
650 |
|
6 |
|a Vaisselle de ceramique
|x Industrie
|z Grande-Bretagne
|x Histoire.
|
650 |
|
6 |
|a Verrerie
|x Industrie
|z États-Unis
|x Histoire.
|
650 |
|
6 |
|a Verrerie
|x Industrie
|z Grande-Bretagne
|x Histoire.
|
650 |
|
6 |
|a Consommateurs
|x Preferences
|z États-Unis
|x Histoire.
|
650 |
|
6 |
|a Consommateurs
|x Preferences
|z Grande-Bretagne
|x Histoire.
|
650 |
|
0 |
|a Ceramic tableware industry
|z United States
|x History.
|
650 |
|
0 |
|a Ceramic tableware industry
|z Great Britain
|x History.
|
650 |
|
0 |
|a Glassware industry
|z United States
|x History.
|
650 |
|
0 |
|a Glassware industry
|z Great Britain
|x History.
|
650 |
|
0 |
|a Consumers' preferences
|z United States
|x History.
|
650 |
|
0 |
|a Consumers' preferences
|z Great Britain
|x History.
|
651 |
|
7 |
|a USA.
|2 swd
|
651 |
|
7 |
|a USA
|2 gnd
|
651 |
|
7 |
|a Great Britain.
|2 fast
|0 (OCoLC)fst01204623
|
651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
655 |
|
7 |
|a History.
|2 fast
|0 (OCoLC)fst01411628
|
655 |
|
7 |
|a Electronic books.
|2 local
|
710 |
2 |
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|a Project Muse.
|e distributor
|
830 |
|
0 |
|a Book collections on Project MUSE.
|
856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/72312/
|