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Imagining Consumers : Design and Innovation from Wedgwood to Corning /

"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who...

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Detalles Bibliográficos
Autor principal: Blaszczyk, Regina Lee
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Md. : Johns Hopkins University Press, 2019
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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020 |a 9781421437262 
020 |z 9780801861932 
020 |z 9781421437255 
020 |z 9781421437248 
020 |z 9780801869143 
035 |a (OCoLC)1135424508 
040 |a MdBmJHUP  |c MdBmJHUP 
100 1 |a Blaszczyk, Regina Lee. 
245 1 0 |a Imagining Consumers :   |b Design and Innovation from Wedgwood to Corning /   |c Regina Lee Blaszczyk. 
264 1 |a Baltimore, Md. :  |b Johns Hopkins University Press,  |c 2019 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2020 
264 4 |c ©2019 
300 |a 1 online resource (408 pages):   |b illustrations, plates 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Studies in industry and society 
500 |a Originally published as Johns Hopkins Press in 2000. 
500 |a The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License. 
500 |a Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. 
505 0 0 |t Cinderella Stories --  |t China Mania --  |t Beauty for a Dime --  |t Fiesta! --  |t Better Products for Better Homes --  |t Pyrex Pioneers --  |t Easier Living? --  |t Essay on Sources. 
506 0 |a Open Access  |f Unrestricted online access  |2 star 
520 1 |a "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly 
520 8 |a In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket 
588 |a Description based on print version record. 
650 7 |a Ceramic tableware industry.  |2 fast  |0 (OCoLC)fst00851074 
650 7 |a Consumers' preferences.  |2 fast  |0 (OCoLC)fst00876441 
650 7 |a Glassware industry.  |2 fast  |0 (OCoLC)fst00943334 
650 6 |a Vaisselle de ceramique  |x Industrie  |z États-Unis  |x Histoire. 
650 6 |a Vaisselle de ceramique  |x Industrie  |z Grande-Bretagne  |x Histoire. 
650 6 |a Verrerie  |x Industrie  |z États-Unis  |x Histoire. 
650 6 |a Verrerie  |x Industrie  |z Grande-Bretagne  |x Histoire. 
650 6 |a Consommateurs  |x Preferences  |z États-Unis  |x Histoire. 
650 6 |a Consommateurs  |x Preferences  |z Grande-Bretagne  |x Histoire. 
650 0 |a Ceramic tableware industry  |z United States  |x History. 
650 0 |a Ceramic tableware industry  |z Great Britain  |x History. 
650 0 |a Glassware industry  |z United States  |x History. 
650 0 |a Glassware industry  |z Great Britain  |x History. 
650 0 |a Consumers' preferences  |z United States  |x History. 
650 0 |a Consumers' preferences  |z Great Britain  |x History. 
651 7 |a USA.  |2 swd 
651 7 |a USA  |2 gnd 
651 7 |a Great Britain.  |2 fast  |0 (OCoLC)fst01204623 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/72312/