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Generic : The Unbranding of Modern Medicine /
Generic drugs are now familiar objects in clinics, drugstores, and households around the world. We like to think of these tablets, capsules, patches, and ointments as interchangeable with their brand-name counterparts: why pay more for the same? And yet they are not quite the same. They differ in pr...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore :
Johns Hopkins University Press,
[2014]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Greene, Jeremy A., |d 1974- |e author. | |
| 245 | 1 | 0 | |a Generic : |b The Unbranding of Modern Medicine / |c Jeremy A. Greene. |
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| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
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| 505 | 0 | |a The same but not the same -- What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significance of differences -- Laws of substitution. Substitution as vice and virtue ; Universal exchange -- Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic -- The crisis of similarity. | |
| 520 | |a Generic drugs are now familiar objects in clinics, drugstores, and households around the world. We like to think of these tablets, capsules, patches, and ointments as interchangeable with their brand-name counterparts: why pay more for the same? And yet they are not quite the same. They differ in price, in place of origin, in color, shape, and size, in the dyes, binders, fillers, and coatings used, and in a host of other ways. Claims of generic equivalence, as physician-historian Jeremy Greene reveals, are never based on being identical to the original drug in all respects, but in being the same in all ways that matter. How do we know what parts of a pill really matter? Decisions about which differences are significant and which are trivial in the world of therapeutics are not resolved by simple chemical or biological assays alone. Questions of therapeutic similarity and difference are also always questions of pharmacology and physiology, of economics and politics, of morality and belief. Greene chronicles the social, political, and cultural history of generic drugs, narrating the evolution of the generic drug industry from a set of mid-twentieth-century "schlock houses" and "counterfeiters" into an agile and surprisingly powerful set of multinational corporations in the early twenty-first century. The substitution of bioequivalent generic drugs for more expensive brand-name products is a rare success story in a field of failed attempts to deliver equivalent value in health care for a lower price. Greene's history sheds light on the controversies shadowing the success of generics: problems with the generalizability of medical knowledge, the fragile role of science in public policy, and the increasing role of industry, marketing, and consumer logics in late-twentieth-century and early twenty-first century health care. | ||
| 546 | |a Text in English. | ||
| 588 | |a Description based on print version record. | ||
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