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Craft Beer Culture and Modern Medievalism : Brewing Dissent /
In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narr...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse,
2020
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| Colección: | Collection development, cultural heritage, and digital humanities.
Book collections on Project MUSE. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narrative. However, such discourses also reinforce colonial histories of purity and conquest while effacing indigenous voices. This book reveals that craft beer is therefore much more than a delicious adult beverage; its marketing reveals a cultural desire for a past that has disappeared in a world that privileges the present. |
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| Notas: | Issued as part of book collections on Project MUSE. |
| Descripción Física: | 1 online resource (164 pages): illustrations. |
| Bibliografía: | Includes bibliographical references (pages [149]-152) and index. |
| ISBN: | 9781641892186 |
| Acceso: | Access restricted to authorized users and institutions. |