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Screening Culture, Viewing Politics : An Ethnography of Television, Womanhood, and Nation in Postcolonial India /

In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India...

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Detalles Bibliográficos
Autor principal: Mankekar, Purnima, 1961- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham, North Carolina : Duke University Press, 1999.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Screening Culture, Viewing Politics :   |b An Ethnography of Television, Womanhood, and Nation in Postcolonial India /   |c Purnima Mankekar. 
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505 0 0 |g Ch. 1.  |t Culture Wars --  |g pt. I.  |t Fields of Power: The National Television Family.  |g Ch. 2.  |t National Television and the "Viewing Family"  |g Ch. 3.  |t "Women-Oriented" Narratives and the New Indian Woman --  |g pt. II.  |t Engendering Communities.  |g Ch. 4.  |t Mediating Modernities: The Ramayan and the Creation of Community and Nation.  |g Ch. 5.  |t Television Tales, National Narratives, and a Woman's Rage: Multiple Interpretations of Draupadi's "Disrobing" --  |g pt. III.  |t Technologies of Violence.  |g Ch. 6.  |t "Air Force Women Don't Cry": Militaristic Nationalism and Representations of Gender.  |g Ch. 7.  |t Popular Narrative, the Politics of Location, and Memory.  |t Epilogue: Sky Wars. 
520 |a In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics. Mankekar examines both "entertainment" narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows--Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence--Mankekar dissects both the messages televised and her New Delhi subjects' perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women's daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs' integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s. Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies 
546 |a English. 
588 |a Description based on print version record. 
650 7 |a Television programs.  |2 fast  |0 (OCoLC)fst01147026 
650 7 |a Television in politics.  |2 fast  |0 (OCoLC)fst01146916 
650 7 |a Television in community development.  |2 fast  |0 (OCoLC)fst01146876 
650 7 |a Television broadcasting  |x Social aspects.  |2 fast  |0 (OCoLC)fst01146764 
650 7 |a Television and women.  |2 fast  |0 (OCoLC)fst01146701 
650 7 |a PERFORMING ARTS  |x Television  |x History & Criticism.  |2 bisacsh 
650 6 |a Television et femmes  |z Inde. 
650 6 |a Television dans le developpement communautaire  |z Inde. 
650 6 |a Émissions televisees  |z Inde. 
650 6 |a Television  |x Aspect social  |z Inde. 
650 0 |a Television in politics  |z India. 
650 0 |a Television and women  |z India. 
650 0 |a Television in community development  |z India. 
650 0 |a Television programs  |z India. 
650 0 |a Television broadcasting  |x Social aspects  |z India. 
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