Brand Jamaica : Reimagining a National Image and Identity /

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"Rand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"--

Detalles Bibliográficos
Otros Autores: Gentles-Peart, Kamille (Editor ), Johnson, Hume N. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lincoln : University of Nebraska Press, [2019]
Colección:Book collections on Project MUSE.
Temas:
National characteristics, Jamaican.
Group identity.
Civilization.
Jamaicans.
HISTORY > Caribbean & West Indies > General.
Jamaïquains.
Identite collective > Jamaïque.
Group identity > Jamaica.
Jamaica.
Jamaïque > Civilisation > 21e siecle.
Jamaica > Public opinion, Foreign.
Jamaica > Civilization > 21st century.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson
  • The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon
  • Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart
  • Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins
  • An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert
  • Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson
  • Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson
  • Final thoughts / Hume Johnson and Kamille Gentles-Peart.

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