Selling Modernity : Advertising in Twentieth-Century Germany /

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A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

Detalles Bibliográficos
Otros Autores: Zatlin, Jonathan R., 1963- (Editor ), Wiesen, S. Jonathan (Editor ), Swett, Pamela E., 1970- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2007.
Colección:Book collections on Project MUSE.
Temas:
Consumption (Economics)
Consumer behavior.
Advertising.
HISTORY > Europe > Germany.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consommateurs > Comportement > Allemagne > Histoire > 20e siecle.
Consumer behavior > Germany > History > 20th century.
Consumption (Economics) > Germany > History > 20th century.
Advertising > Germany > History > 20th century.
Germany.
History.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Descripción Física:1 online resource (384 pages): illustrations
ISBN:9780822390350

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