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The Commodification of Childhood : The Children's Clothing Industry and the Rise of the Child Consumer /

Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood.

Detalles Bibliográficos
Autor principal: Cook, Daniel Thomas, 1961- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2004.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • A brief history of childhood and motherhood into the twentieth century
  • Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929
  • Pediocularity : from the child's point of view
  • Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s
  • Baby booms and market booms : teen and subteen girls in the postwar marketplace
  • Concluding thoughts.