Mexican Waves : Radio Broadcasting Along Mexico's Northern Border, 1930-1950 /

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"Mexican Waves is the fascinating history of how borderlands radio stations shaped the identity of an entire region as they addressed the needs of the local population and fluidly reached across borders to the United States. In so doing, radio stations created a new market of borderlands consum...

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Detalles Bibliográficos
Autor principal: Robles, Sonia (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Tucson : The University of Arizona Press, [2019]
Colección:Book collections on Project MUSE.
Temas:
Radio broadcasting.
Radio > Mexique > Histoire > 20e siecle.
Radio > Region frontaliere mexicano-americaine > Histoire > 20e siecle.
Radio broadcasting > Mexico > History > 20th century.
Radio broadcasting > Mexican-American Border Region > History > 20th century.
North Mexico.
Mexico.
North America > Mexican-American Border Region.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • 1. Cross-border dreams : radio entrepreneurs and their international audience
  • 2. Luring listeners : creativity and ingenuity on the spectrum
  • 3. Interventores and the state : exerting control in a changing place
  • 4. Singing on both sides of the line : radio as a musical and cultural platform
  • 5. Crafting consumers : Spanish and English commercials on Mexican radio
  • Conclusion : Postwar broadcasting : partnerships and prototypes.

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