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Disney's Star Wars : Forces of Production, Promotion, and Reception /
"In 2012, Disney purchased production studio Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about the future of the hugely popular series. Disney's Star Wars: Forces of Production, P...
| Otros Autores: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Iowa City :
University of Iowa Press,
[2019]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction. From the house that George built to the house of mouse / William Proctor and Richard McCulloch
- Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away / Matthew Freeman
- Transmedia spectacle and trans-ownership storytelling as seen on TV: Star Wars from the holiday special to Rebels / Matt Hills
- Rebuilding the force, brick by brick: canon reformation and brand synergy in Lego Star Wars / Lincoln Geraghty
- Selling The force awakens: fan labor and brand management / Dan Hassler-Forest
- Rebellions are built on realism: the aesthetics of special and visual effects in Rogue one: a Star Wars story / Joshua Wucher
- Binding the galaxy together: subjective, collective, and connective memory in Star Wars / Colin B. Harvey
- The Mandalorian variation: gender, institutionality, and discursive constraints [mou1] in Star Wars rebels / Ross Garner
- To Disney infinity and beyond: Star Wars videogames before and after the Lucasarts acquisition / Douglas Brown
- From Star Tours to Galaxy's Edge: immersion, transmediality and 'haptic fandom' in Disney's theme parks / Rebecca Williams
- "Always there are two": repetition, originality, and The force awakens / Jonathan Gray
- "Real life is rubbish": the subcultural branding and inhabitable appeal of secret cinema's The empire strikes back / Emma Pett
- Disney's Princess Leia / Paul Booth
- Rey, Mary Sue, and Phasma too: feminism and fan responses to The force awakens merchandise / Lorna Jowett
- Jafar Wars: fan created paratexts in Alderaan places / Bethan Jones
- "You die! you know that, right? you don't come back!": fans negotiating Disney's (de)stabilised Star Wars canon / Michelle Kent
- Fear of a #blackstormtrooper: hashtag publics, canonical fidelity and the Star Wars platonic / William Proctor
- Simultaneously laughing, screaming, and crying: reacting to The force awakens trailer / Tom Phillips
- "I should have seen it coming": spoiler culture, marathon screenings, and affective responses to The force awakens / Bridget Kies
- "Someone is someone's father!": an autoethnography of a non-Star Wars viewer / Lucy Bennett
- Beyond Vder: the franchise re-awakens / Mark J.P. Wolf
- A new hate?: the war for Disney's Star Wars / William Proctor.