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Managing Authentic Relationships : Facing New Challenges in a Changing Context /

In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the enti...

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Detalles Bibliográficos
Autores principales: Wijers, Jean Paul (Autor, Editor ), Smit, Getty (Autor), Collignon, Robert (Autor), Bakker, Monica (Autor)
Otros Autores: Foque, Rene (author of introduction.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, 2019.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Content
  • Foreword
  • Preface
  • Introduction
  • How do you want to be seen?
  • 1. The Importance of Networks and Relationships
  • 2. The Importance of Protocol in Networks
  • The future of protocol; how new rituals might modernize protocol in our highly individualized age
  • Protocol is an executor of Strategic Relationship Management
  • 3. Developing a Networking Vision
  • Upward mobility
  • 4. Relationship Management Strategy
  • 5. Relationship Echelons and Stakeholder Management
  • 6. Developing a Relationship Management Plan
  • Public sector Strategic Relationship Management
  • The Municipality of Antwerp's story of facilitating benefits for the community
  • 7. Relationship Management Capabilities
  • 8. Assessing the Return-on-Relationship (RoR)
  • 9. Relationship Performance Management
  • Making relationship marketing more valuable
  • 10. The Responsibility for Strategic Relationship Management
  • 11. Implementing a Relationship Management Strategy; Implementing Change
  • How a refugee organization professionalized its relationship management
  • LinkedIn or Facebook?
  • 12. Supporting the Networkers; Creating the Networking Tool Kit
  • 13. Networking Events or Meetings
  • The authors
  • The Institute of Strategic Relationship Management
  • Enroll in the postgraduate program Strategic Relationship Management of the Institute of Strategic Relationship Management
  • Glossary
  • Index
  • Thank you
  • Colophon