Globalizing Asian Religions : Management and Marketing /

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This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ramsay, Tamasin (Editor ), Matsunaga, Louella, 1959- (Editor ), Nakamaki, Hirochika, 1947- (Editor ), Smith, Wendy (Wendy Anne) (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Project Muse, 2019
Colección:Global Asia (Amsterdam, Netherlands) ; 8.
Book collections on Project MUSE.
Temas:
Buddhism > Western countries.
Cults > Asia > Marketing.
Cults > Asia.
Asia > Religion.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Globalization and the marketing strategies of Japanese new religions abroad with special reference to Brazil, Africa and Thailand / Peter Clarke
  • A management perspective on the mission strategies and global organizational structure of the Unification Church / Yoshihide Sakurai
  • Post-war peace movements : the historical background of national and international religious cooperation / Susumu Shimazono
  • The development of Japanese new religions in Korea : the case of the Church of World Messianity / Hiroshi Iwai
  • Falun Gong in song and dance / Benjamin Penny
  • Asian NRMs are not all success stories : the demise of the global dream of Malaysia's Arqam / Shamsul A.B.
  • The propogation of Thai Theravada Buddhism overseas : the case of the Dhammakaya Temple / Hidetake Yano
  • Contextualizing the global : marketing Pentecostal/charismatic Christianity in Malaysia and Indonesia / Barbara Watson Andaya
  • Spreading soul consciousness : managing and extending the global reach of the Brahma Kumaris World Spiritual University / Wendy Smith, Tamasin Ramsay
  • Shin Buddhism (Jōdo Shinshū) in Europe : organizational issues / Louella Matsunaga
  • The eastward transmission of Buddhism across the Pacific : the development of Japanese Buddhist missions in Hawaii and mainland United States / Tomoe Moriya
  • The management and marketing of Tenrikyō in its strategy of global expansion : the case of Brazil / Masanobu Yamada
  • Transnationalization of Japanese religions in a globalized world : perspectives from case studies in Brazil / Ronan Pereira
  • The significance of sacred places in the proselytization of NRMs : Guarapiranga, a sacred place of the Church of World Messianity of Brazil / Hideaki Matsuoka
  • Habitat segregation and epidemicalization of Japanese religions in the Americas / Hirochika Nakamaki
  • Modern new religions' responses to globalization in a post-modern world / Nobutaka Inoue.

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