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Globalizing Asian Religions : Management and Marketing /
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse,
2019
|
| Colección: | Global Asia (Amsterdam, Netherlands) ;
8. Book collections on Project MUSE. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 190729s2019 ne o 00 0 eng d | ||
| 020 | |a 9789048531097 | ||
| 035 | |a (OCoLC)1089930752 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 043 | |a a------ | ||
| 050 | 4 | |a BL1033 |b .G56 2019 | |
| 082 | 0 | |a 200.95 |2 23 | |
| 245 | 0 | 0 | |a Globalizing Asian Religions : |b Management and Marketing / |c edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay. |
| 264 | 1 | |a Baltimore, Maryland : |b Project Muse, |c 2019 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2019 | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (340 pages): |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Global Asia ; |v 8 | |
| 500 | |a Issued as part of book collections on Project MUSE. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Globalization and the marketing strategies of Japanese new religions abroad with special reference to Brazil, Africa and Thailand / Peter Clarke -- A management perspective on the mission strategies and global organizational structure of the Unification Church / Yoshihide Sakurai -- Post-war peace movements : the historical background of national and international religious cooperation / Susumu Shimazono -- The development of Japanese new religions in Korea : the case of the Church of World Messianity / Hiroshi Iwai -- Falun Gong in song and dance / Benjamin Penny -- Asian NRMs are not all success stories : the demise of the global dream of Malaysia's Arqam / Shamsul A.B. -- The propogation of Thai Theravada Buddhism overseas : the case of the Dhammakaya Temple / Hidetake Yano -- Contextualizing the global : marketing Pentecostal/charismatic Christianity in Malaysia and Indonesia / Barbara Watson Andaya -- Spreading soul consciousness : managing and extending the global reach of the Brahma Kumaris World Spiritual University / Wendy Smith, Tamasin Ramsay -- Shin Buddhism (Jōdo Shinshū) in Europe : organizational issues / Louella Matsunaga -- The eastward transmission of Buddhism across the Pacific : the development of Japanese Buddhist missions in Hawaii and mainland United States / Tomoe Moriya -- The management and marketing of Tenrikyō in its strategy of global expansion : the case of Brazil / Masanobu Yamada -- Transnationalization of Japanese religions in a globalized world : perspectives from case studies in Brazil / Ronan Pereira -- The significance of sacred places in the proselytization of NRMs : Guarapiranga, a sacred place of the Church of World Messianity of Brazil / Hideaki Matsuoka -- Habitat segregation and epidemicalization of Japanese religions in the Americas / Hirochika Nakamaki -- Modern new religions' responses to globalization in a post-modern world / Nobutaka Inoue. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | |a This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Buddhism |z Western countries. | |
| 650 | 0 | |a Cults |z Asia |x Marketing. | |
| 650 | 0 | |a Cults |z Asia. | |
| 651 | 0 | |a Asia |x Religion. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Ramsay, Tamasin, |e editor. | |
| 700 | 1 | |a Matsunaga, Louella, |d 1959- |e editor. | |
| 700 | 1 | |a Nakamaki, Hirochika, |d 1947- |e editor. | |
| 700 | 1 | |a Smith, Wendy |q (Wendy Anne), |e editor. | |
| 710 | 2 | |a Project Muse, |e distributor. | |
| 776 | 1 | 8 | |i Print version: |z 9789462981447 |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Global Asia (Amsterdam, Netherlands) ; |v 8. | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/66398/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2019 Complete | ||
| 945 | |a Project MUSE - 2019 Philosophy and Religion | ||
| 945 | |a Project MUSE - 2019 Asian and Pacific Studies | ||