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Marketing the Blue and Gray : Newspaper Advertising and the American Civil War /
"Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of mil...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baton Rouge :
Louisiana State University Press,
[2019]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_65794 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905050754.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 180927s2019 lau o 00 0 eng d | ||
| 010 | |z 2018046178 | ||
| 020 | |a 9780807171561 | ||
| 020 | |z 9780807170823 | ||
| 020 | |z 9780807171578 | ||
| 035 | |a (OCoLC)1099790820 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Kreiser, Lawrence A., |d 1969- |e author. | |
| 245 | 1 | 0 | |a Marketing the Blue and Gray : |b Newspaper Advertising and the American Civil War / |c Lawrence A. Kreiser, Jr. |
| 264 | 1 | |a Baton Rouge : |b Louisiana State University Press, |c [2019] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2019 | |
| 264 | 4 | |c ©[2019] | |
| 300 | |a 1 online resource (252 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a The war as the lead -- The millions -- The vote -- The armies -- Slavery and race -- Battlefield and home front -- Epilogue: memories. | |
| 520 | |a "Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."--Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 651 | 6 | |a États-Unis |x Histoire |y 1861-1865 (Guerre de Secession) |x Aspect economique. | |
| 651 | 6 | |a États-Unis |x Histoire |y 1861-1865 (Guerre de Secession) |x Couverture de presse. | |
| 651 | 0 | |a United States |x History |y Civil War, 1861-1865 |x Economic aspects. | |
| 651 | 0 | |a United States |x History |y Civil War, 1861-1865 |x Propaganda. | |
| 651 | 0 | |a United States |x History |y Civil War, 1861-1865 |x Press coverage. | |
| 650 | 7 | |a Propaganda. |2 fast |0 (OCoLC)fst01078957 | |
| 650 | 7 | |a Press coverage. |2 fast |0 (OCoLC)fst01198921 | |
| 650 | 7 | |a Economics. |2 fast |0 (OCoLC)fst00902116 | |
| 650 | 7 | |a Advertising, Newspaper. |2 fast |0 (OCoLC)fst00797938 | |
| 650 | 6 | |a Publicite dans les journaux |z États-Unis |x Histoire |y 19e siecle. | |
| 650 | 0 | |a Advertising, Newspaper |z United States |x History |y 19th century. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/65794/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2019 Complete | ||
| 945 | |a Project MUSE - 2019 History | ||