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How Behavior Spreads : The Science of Complex Contagions /
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads,...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Princeton :
Princeton University Press,
2018
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| Colección: | Book collections on Project MUSE.
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| Acceso en línea: | Texto completo |