Intangibles : Management, Measurement, and Reporting /
Annotation This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev - establishes an economic framework to analyze managerial and investment issues concerning i...
Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Washington, D.C. :
Brookings Institution Press,
2001.
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Colección: | Book collections on Project MUSE.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- What, why, and who?
- The economics of intangibles
- The record
- Intangibles in the dark
- What then must we do?
- The road ahead.