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Intangibles : Management, Measurement, and Reporting /

Annotation This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev - establishes an economic framework to analyze managerial and investment issues concerning i...

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Detalles Bibliográficos
Autor principal: Lev, Baruch
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : Brookings Institution Press, 2001.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What, why, and who?
  • The economics of intangibles
  • The record
  • Intangibles in the dark
  • What then must we do?
  • The road ahead.