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Communication : Getting the Message Across /

In an increasingly polarized political environment, the first year of the new president's term will be especially challenging. With a fresh mandate, however, the first year also offers opportunities that may never come again. The First Year Project is a fascinating initiative by the Miller Cent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hemmer, Nicole (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Project Muse, 2019
Colección:Miller Center studies on the presidency.
Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Communication :   |b Getting the Message Across /   |c edited by Nicole Hemmer. 
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264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2020 
264 4 |c ©2019 
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337 |a computer  |b c  |2 rdamedia 
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490 0 |a Miller Center studies on the presidency 
504 |a Includes bibliographical references. 
505 0 |a The not so bully pulpit : inducing Americans to listen to the president is harder than ever / Jeff Shesol -- Manage the micromoments : reaching Americans where they live--on their smartphones / Mary Kate Cary -- The hundred days myth : forget the hype--it's the long run that matters / David Greenberg -- Up close and personal : exploit all the available tools to manage the president's public persona / Susan J. Douglas -- Do more with less : communications when governing takes more effort than you think / Anita Dunn. 
506 |a Access restricted to authorized users and institutions. 
520 |a In an increasingly polarized political environment, the first year of the new president's term will be especially challenging. With a fresh mandate, however, the first year also offers opportunities that may never come again. The First Year Project is a fascinating initiative by the Miller Center of the University of Virginia that brings together top scholars on the American presidency and experienced officials to explore the first twelve months of past administrations, and draw practical lessons from that history, as we inaugurate a new president in January 2017. 
588 |a Description based on print version record. 
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650 0 |a Presidents  |x Press coverage  |z United States. 
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700 1 |a Hemmer, Nicole,  |e editor. 
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