Public relations and the making of modern Britain : Stephen Tallents and the birth of a progressive media profession /

Detalles Bibliográficos
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MANCHESTER : MANCHESTER UNIV Press, 2012.
Colección:Book collections on Project MUSE.
Temas:
Tallents, Stephen, > 1884-1958 > Studies.
Tallents, Stephen, > 1884-1958.
Public relations.
BUSINESS & ECONOMICS / Advertising & Promotion.
Relations publiques > Grande-Bretagne > Histoire.
Public relations > Great Britain > History.
Great Britain.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: 1.After the Great War: The origin of public relations
  • 2.Beginnings: The Empire Marketing Board, 1926-1933
  • 3.The Projection of England and documentary cinema
  • 4.A triumph of public relations: The GPO, 1933-1935
  • 5.The limits of public relations: The BBC and the Ministry of Information
  • 6.Rebuilding the nation: The Festival of Britain and the formation of the Institute of Public Relations
  • 7.Conclusion.

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