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The Faygo Book /

"The Faygo Book is the story of Detroit's beloved soda pop and how it has remained the last bottler standing in "pop alley" thanks to its pioneering techniques, rambunctious rainbow of flavors, and a fiercely loyal community. Joe Grimm carefully measures out the ingredients for a...

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Detalles Bibliográficos
Autor principal: Grimm, Joe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Detroit, MI : Wayne State University Press, 2018.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Faygo Book /   |c Joe Grimm. 
264 1 |a Detroit, MI :  |b Wayne State University Press,  |c 2018. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2018 
264 4 |c ©2018. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a Cover; Title Page; Copyright; Dedication; Contents; Foreword; Preface; Pop Culture; Why We Love Faygo; From Russia with Frosting; It's Pop, Not Soda; The Elements; Fizzical Science; Flavor Purveyors; Oh, Sugar!; The Sons Rise; Pivot Point; Innovation Station; Bottlenecked; Faygo People; They Hired Locally; ... And People Stayed; Citizen Faygo; Advertising; Street Marketing; Cartoons, Kids, and Celebs; Genie out of the Bottle; Growing Pains; Crossroads; Going Once, Going Twice; The Soda Bubble; Timeline; Faygo Flavors; Sources 
520 |a "The Faygo Book is the story of Detroit's beloved soda pop and how it has remained the last bottler standing in "pop alley" thanks to its pioneering techniques, rambunctious rainbow of flavors, and a fiercely loyal community. Joe Grimm carefully measures out the ingredients for a successful beverage company that has forged a bond with a city and its residents for more than a century in spite of dicey economic times in a boom-and-bust town. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere."--Page [4] cover. 
588 |a Description based on print version record. 
650 7 |a Soft drink industry.  |2 fast  |0 (OCoLC)fst01124119 
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