The 'Glocalization' of Mobile Telephony in West and Central Africa : Consumer Appropriation and Corporate Acculturation: A Cas /

This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephon...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Max A., 1996- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Project Muse, 2018
Colección:Book collections on Project MUSE.
Temas:
Cell phone services industry > Guinea.
Cell phone services industry > Cameroon.
Cell phones > Social aspects > Guinea.
Cell phones > Social aspects > Cameroon.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Terminology and literature review
  • Case study of consumer appropriation in Cameroon
  • Corporate acculturation : case study of MTN-Guinea
  • ICT4D and ungrounded optimism.

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