Bourbon Justice : How Whiskey Law Shaped America /

Bourbon whiskey has made a surprising contribution to American legal history. Tracking the history of bourbon and bourbon law illuminates the development of the United States as a nation, from conquering the wild frontier to rugged individualism to fostering the entrepreneurial spirit to solidifying...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Haara, Brian F. (Autor)
Otros Autores: Minnick, Fred, 1978- (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Project Muse, 2019
Colección:Book collections on Project MUSE.
Temas:
Bourbon whiskey > United States > History.
Liquor laws > United States > History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Bourbon history tells the story of American history
  • American law defines bourbon
  • Bourbon derives the development of trademark and brand name rights
  • Old Crow provides the most comprehensive trade name case study
  • Bourbon expands trade name rights
  • Bourbon marketers write the book on puffery and exaggeration
  • Bourbon leads the nation to consumer protection
  • Bourbon tells the behind-the-scenes story of prohibition
  • Bourbon law reins in fake distillers and secret sourcing
  • Bourbon drives truth in labeling.

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